Performance marketing is a results-driven digital marketing strategy where advertisers pay only when specific actions, such as clicks, leads, or sales, are completed. Unlike traditional marketing, which involves paying upfront for ad placements without guaranteed results, performance marketing ensures that marketing budgets are spent effectively by tracking and optimizing campaigns in real-time. This model includes channels like affiliate marketing, search engine marketing (SEM), social media advertising, and pay-per-click (PPC) campaigns.
At Jai Digital Marketing Solutions, our approach to performance marketing is comprehensive and tailored to meet the unique needs of each client.