What is SEO?
Search Engine Optimization (SEO) is a crucial digital marketing service aimed at improving a website’s visibility on search engine results pages (SERPs). By optimizing various elements of a website, such as its content, keywords, meta tags, and backlinks, SEO helps businesses rank higher for relevant search queries.
This organic traffic is valuable as it consists of users actively searching for products or services that the business offers. Effective SEO involves both on-page strategies, like keyword optimization and content creation, and off-page tactics, like link building and social media engagement. Regular monitoring and updating are essential to adapt to search engine algorithm changes and maintain high rankings.
Key opportunities for involving SEO
Discovery projects
At Jai Digital, we respect the insights that search data can offer and use them early and often as part of our discovery process, in tandem with stakeholder workshops, audits, competitor analysis and user interviews.
Website migrations
Migrations often include changes to code, content and URLs, which can pose a risk to organic search success. We follow a comprehensive process that includes benchmarking, technical SEO uplift and QA, content planning and optimisation, and redirect mapping to ensure no SEO equity is lost.
Content strategies
Rethinking your content? Our SEO specialists work alongside content strategists to help you make sense of why content is/isn’t working, uncover competitor gaps, and define what content you need and whether any internal SEO training is needed to lift your game.
Continuous improvement
Build in processes and activities to grow your organic search presence over time. Our managed services activities can include ongoing reporting, SEO, content, UX, training and technical consultancy to investigate, learn and improve over time.
Our SEO Services
SEO Audits
SEO audits help uncover your website’s current state of SEO set-up by comparing it to best practice implementation.
Search Insights
We use keyword research both during our discovery process as well as for ongoing content planning and strategic ideation.
Competitor Assessments
Our SEO experts will review both direct and search-specific competitors to identify what’s working well and what it might take to surpass them.
SEO strategy
Our SEO consultants will consider all research and data inputs completed to date, including audits, keyword opportunities and competitor intel, to create a prioritised and actionable SEO program of work designed to help you achieve your brand and business goal.
Content optimisation
We make your content work harder by better aligning your SEO tags, headings and body copy, images, videos and app store listings with the language your customers use when searching.
Ongoing SEO management
SEO is a long game, and once your site is live, we offer ongoing optimisation services like monthly reporting, competitor monitoring, technical updates, content ideation and optimisation, off-site SEO support and training to help you stay on top of algorithm updates.